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During lunch with a potential investor you notice the investor is deep in thought. What are they thinking about? Their soup? Their next appointment? Your awesome slide deck?

Probably not.

If he took the appointment, he knows you are looking for money.

You do not need to take a psychic to lunch.

Here is what the potential investor is contemplating:

 

  • What stage is this business and how much more money will it take?

 

  • Can this team pull it off – and do they appear to be receptive to help?

 

  • Can I help them with my network or business experience?

 

  • What are the terms of the deal?

 

  • What is management’s experience?

 

  • What is the potential market and how do we get there?

 

The meeting is happening — you’re halfway there.

 


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