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Daily Archives: October 16, 2017

Mercedes

What’s in a Name? | From The Desk Of Jeff Mitchell

All News, NewsletterBy MitchellOctober 16, 2017

Picking a name for a product has always been difficult.. The magazine Fast Company once published a “The 8 Principles of Product Naming” providing great advice for picking a name (and gave examples): “Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat, or your brand,…

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