Start a service where you pay around $225 to summon Uber Copter  for a helicopter ride JFK airport to Manhattan?
Yes, they did that, but that’s not what I mean.
Add Uber Eats?
Yes, but that’s not it.
Lose $1B in the first quarter of 2019?
Announce last Friday that both the COO and CMO are leaving? 
Yes, as the CEO said “I’ve learned that at every critical milestone, it’s important to step back and think about how best to organize for the future,” said UBER CEO Dara Khostrowshahi. (important lesson there, by the way)
What did UBER finally do on Wednesday that was so important?
Finally, on Wednesday it hit the coveted $45 per share and traded above its IPO  price.
The IPO was hyped , then failed to meet expectations.
People canned  it. The $8.1 billion raised in the IPO was disappointing, even with a $70B market cap. According the CNBC, “Uber debuted below its IPO price on Friday and ended up down more than 7%, crawling across the finish line with a valuation below $80 billion.”
Crawling. Yes, $8 billion dollars later, they were crawling!
Setting expectations is a tricky business. Earlier people  projected a $120B valuation, even with the disappointment, don’t feel sorry for the founders and early investors. Numerous reports  have relayed the stories of new millionaires.
Good for them. According to CNBC, the serious money did well too. Softbank’s UBER value was $10.2billion; former CEO, Travis Kalanick, $5.3B; Saudi Arabia’s Public Investment Fund, $3.4B; and, Alphabet (Google) $3.3B.
Yet, disappointment  reigned.
Because of expectations.
After reaching its IPO price on Wednesday, the stock fluctuated the rest of the week closing below $45 at the end of the day Friday.
Then, with the announcement of major leadership changes the same day, the CEO began resetting expectations.
Think about this today…
“Investors are always biased to invest in things they themselves understand. So venture capitalists like Uber because they like driving in black town cars. They don’t like Airbnb because they like staying five-star hotels, not sleeping on people’s couches.”
Congratulations to one of our own! Young Greg Mackey has graduated from Rainbow Riders Pre-School and will charge into Kingergarten next year! Way to go Greg.
And……to the MOVA Technologies Team (Pulaski) for their recently announced Commonwealth Research Commercialization Fund award of $50,000 for panel-bed filter bed proof of concept testing.